I am an MS Data Analytics and Computational Social Science student at the University of Massachusetts Amherst with a focus on Research Design, Network Analysis, Geographical Information Science and Public Opinion in Politics. I earned my MBA with a specialization in Marketing from the University of Kerala, Thiruvananthapuram and my Bachelor of Science degree in Physics from Mahatma Gandhi University, Kottayam. I have 11 years of work experience, including 5 years of entrepreneurship. I am proficient in R programming language, python, MS Office, Tableue, Github, HTML & CSS.
Master of Science in Data Analytics and Computational Social Science |AUG 2022- EXPECTED DEC 2023 | University of Massachusetts, Amherst, MA | GPA: 4
Relevant Coursework: Introduction to Data Science, Research Design, Network Analysis, Geographic Information Science(GIS), Intro to Quantitative Analysis, Public Opinion in Politics
MBA (Marketing)|MAY 2011 University of Kerala|CGPA: 6.9
Relevant Coursework: Marketing Management, Business Communication, Advertising & Sales Promotion, Brand Management
Bachelor of Science in Physics | MAR 2008 Mahatma Gandhi University | CCPA: 6.3
Programming Languages:
R
SQL
Python
HTML
CSS
Reporting and Analytical tools:
Tableau
ArcGIS Pro
Advanced MS Excel
Career Ambassador | Data Analytics and Computational Social Science, Amherst, MA SEP 2022- PRESENT
Manage and promote LinkedIn Page
Curate Handshake content for the biweekly newsletter
Develop and deploy student surveys
Manage the ‘Minute Fund’ and ‘UMass Gives’ fundraising efforts for DACSS program at University of Massachusetts, Amherst.
Business Consultant|Freelance MAR 2020- JUL 2022
Helped the clients to build and execute a marketing strategy for monthly, quarterly, and annual plans to achieve a 35% increase in the annual revenue growth.
Designed and implemented a brand management program for clients to increase brand recognition and brand loyalty.
Managing Director | Eazyshopy by Cresoul Trading & Logistics Pvt Ltd, INDIA NOV 2014-DEC 2019
Headed the business development and operations of the startup to achieve more than 80% annual growth in revenue in 4 consecutive years
Developed the brand identities and created a strong brand consciousness among the target population
Built and improved the infrastructure and resources for the startup
Headed the recruitment and HR development
Identified new market channels and executed the market penetration
Strategic Consulting, including business plan & sales strategy development.
Marketing Specialist |Eastern Hazar, Saudi Arabia OCT 2012-OCT 2014
Developed Marketing materials and updated at regular intervals
Managed the social media accounts and communities
Developed and executed the digital marketing campaigns for the company
Constantly interacted with the shop floor managers and the technical team to make sure the customer gets delighted
Headed the sales and marketing for the Eastern province, Saudi Arabia
Marketing Manager |Sookshmatech Integral Techno Solutions Pvt Ltd, India MAY 2011-APR 2012
- Key responsibilities included Ad making, Media Management, Social Media Marketing, Prepare Marketing Collaterals, Market Research, Identifying Target Customers, Sales Presentation & Closing the deal
Assistant Store Manager |PJ Electronics & Home Appliance shop, India JUN 2008-MAY 2009
- Assisted in day-to-day operations of the store and actively participated in the merchandising
Data Science project for the University of Massachusetts Donahue Institute of Research (UMDI) on the casino operators’ data in Massachusetts
Data Analysis project on the crime data of Massachusetts state: Analysis and Visualization in R
Research Design project on ’How the gender and race of a professor affects their perceived competency by students
Analysis of Public Opinion about the climate change
Data Analytics and Visualization project on global pollution data
Data Analytics and Visualization project on global terrorism data
Study on the effect of embedded marketing in movies of regional language in Kerala, India
Co-chairing as President, Social Data Science Network, University of Massachusetts Amherst | 2022-2023
Chaired as the Joint Secretary, Core Executive Commi2ee for MBA department | 2010-2011
Chaired the position of Secretary, KCYM at the parish for one year | 2006 - 2007
Worked in the organizing team of multiple inter-collegiate events | 2009-2011
Worked as a member of Kerala Catholic Youth Movement | 2005-2008